Wieden+Kennedy Shoots The Ultimate Custom Sneaker Scenes For Instagram


If you think $120 is too much to pay for a nice pair of basketball shoes, you should probably read the rest of this post sitting down.

Dominic Chambrone, AKA "The Shoe Surgeon," creates custom sneakers that sold for as much as $10,000 a pair. His clients have included Drake, DJ Kahled, and Justin Bieber. The TV drama Law & Order: Special Victims Unit centered a plotline around one of his creations.

To make one of his more typical creations, Chambrone will disassemble a pair Air Jordans and then painstakingly put them back together again, incorporating custom designs to make a one-of-a-kind pair of shoes. That will set you back $2,000. (Hint: You should NOT mow the lawn in these.)

For a more in-depth look at how he's incorporated classic shoe making techniques into a unique street fashion look, read his profile in the Wall Street Journal

As you might guess, Chambrone has a huge following on Instagram where he's @theshoesurgeon. To promote his work as one of their featured influencers, the social platform hired Wieden+Kennedy and director Leif Peterson to produce a series of short videos to showcase some of Chambrone's more intense creations.

Collaborating with production designer Brittany Porter, set designer Bryan McIntire, and DP Kelly Moore, they used the KIRA robotic camera arm from Motorized Precision to get CGI-like moves.

The featured shoes included:

ASMRs (explained here)





Grime Art


Positive Vibes




You can see behind-the-scenes shots plus more of Chambrone's work on the Instagram hashtag #sneakyfreaks.