Kamp Grizzly Shoots Innovative PSA About Car Accidents Using Cool Stunt Harness

Kamp Grizzly Shoots Innovative PSA About Car Accidents Using Cool Stunt Harness

You know how Ironman will punch a bad guy and the impact of his fist is so forceful, the henchman flies backwards through the air?

Spoiler alert: You can't really punch people that hard. Scenes like that are created by hooking a stuntman to something called a ratchet harness, which yanks him backwards quickly enough to make it look like he's flying through the air.

Sadly, there is a time in real life when people do go flying through the air, much to their harm. And that's in a traffic accident.

Read More

Sol Shoots Music Video For "If You Don't Call" At Cine Rent West

Sol Shoots Music Video For "If You Don't Call" At Cine Rent West

Sol, or as his fans call him, Solzilla, is a Seattle hip-hop star known for his clever lyrics and thoughtful approach.

For example, after graduating from the U of W, he was awarded the Bonderman Fellowship, which allowed him to travel the world, visiting countries like Ethiopia, Uganda, and South Africa.

His album "Yours Truly" rose to #1 on the iTunes Hip-Hop Albums Chart, and landed on Billboard's Heatseekers Chart.

Read More

Small Problems: The Challenge Of Lighting A Miniature Set For A Live Show

Small Problems: The Challenge Of Lighting A Miniature Set For A Live Show

In the recent film "Downsizing," Matt Damon's character seeks to save money and simplify his life by having scientists shrink him down to five inches tall. 

We're here to tell you, it really doesn't work that way.

Having just finished collaborating on the most ambitious project (that we're aware of) involving live talent on a miniature set, we've learned that just shrinking the scale of your production doesn't shrink its complexity.

Read More

Portrait Of The Smiling Old Man: Our Own Art Mystery

Portrait Of The Smiling Old Man: Our Own Art Mystery

When Chris Crever acquired our building in 2001, one of the pieces of equipment he insisted on making part of the deal was an oil painting of a gray bearded man in a straw hat.

The subject is posed with his shirt open, the smoke rising placidly from his pipe, while his eyes and mouth betray the hint of a smile. It’s almost as if he’s hiding a secret.

And in fact he is.

Read More

How We Got Here: A Brief History of Cine Rent West

How We Got Here: A Brief History of Cine Rent West

As of January 8, Chris Crever will have owned the building at 2580 NW Upshur and Cine Rent West for 17 years. (Happy Anniversary to us! We will send ourselves a card.)

In light of that fact and because many people reading this don't know our origin story, we thought we'd give a you a brief history.

Like Hewlett-Packard, we can trace its origins to a garage.

Except our garage was bigger and nicer.

Read More

Five Things We Learned In 2017

Five Things We Learned In 2017

Philosopher George Santayana is famous for saying, “Those who do not learn history are doomed to repeat it.”

Of course, he never actually uttered those words. So maybe we could say, “Those who do not look up George Santayana’s actual quotes are doomed to repeat erroneous ones.”

That’s probably not going to catch on.

Apocryphal or not, it is a good idea to look at the past and try to learn from it. So you don’t keep making the same mistakes. Because we all need to be making new ones.

Read More

How To Avoid Ruining Your Next Production: A Perspective From The Post House

How To Avoid Ruining Your Next Production: A Perspective From The Post House

Dentist: You may experience some slight discomfort

General Custer: Relax. Reinforcements will be here soon.

Director of Photography: Don’t worry. We’ll fix it in post.

If these statements all sound perfectly fine to you, you really need to read this article. And to be honest, we’re going to be mainly concentrating on the third misconception—fixing everything in post.

Read More

Cozmo, The Little Robot "Lost In Reddit," Was Safe With Us The Whole Tim

Cozmo, The Little Robot "Lost In Reddit," Was Safe With Us The Whole Tim

How often have you gone to check Reddit's main page only to come to your senses hours later, wondering where the time went?

Yes, you were lost in Reddit.

Well, tech company Anki teamed up with Weiden + Kennedy Lodge (and a bunch of other people, including us) to help their little robot Cozmo find his way out of Reddit with the input of millions of users.

Read More

Shooting 8K And Ordering Milkshakes: Figuring Out The "Job To Be Done"

Shooting 8K And Ordering Milkshakes: Figuring Out The "Job To Be Done"

A well-known fast food chain wanted to sell more milkshakes. Through extensive surveying they asked their target customers how they could improve their shakes. They made those changes to the recipe, but only saw marginal improvements in sales.

So they hired a team of marketing researchers to figure out why current customers were buying their milkshakes and hopefully discover the key to increasing consumption.

The researchers began by camping out at one of these restaurants for 18 hours a day. They wanted to observe when people were buying the shakes and then hopefully approach them to ask why.

Read More

The Elephant In The Studio: When The Budget Bites Back

The Elephant In The Studio: When The Budget Bites Back

Sumner Redstone knows a little bit about production. His billions in holdings include majority shares in CBS, Viacom, Paramount Pictures, and the National Amusements theater chain with more than 1,500 locations.

That's why we sat up and took notice when we ran across this little quote from him:
"Success is not built on success. It's built on failure. It's built on frustration. Sometimes it's built on catastrophe."

Read More