How We Got Here: A Brief History of Cine Rent West

How We Got Here: A Brief History of Cine Rent West

As of January 8, Chris Crever will have owned the building at 2580 NW Upshur and Cine Rent West for 17 years. (Happy Anniversary to us! We will send ourselves a card.)

In light of that fact and because many people reading this don't know our origin story, we thought we'd give a you a brief history.

Like Hewlett-Packard, we can trace its origins to a garage.

Except our garage was bigger and nicer.

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Five Things We Learned In 2017

Five Things We Learned In 2017

Philosopher George Santayana is famous for saying, “Those who do not learn history are doomed to repeat it.”

Of course, he never actually uttered those words. So maybe we could say, “Those who do not look up George Santayana’s actual quotes are doomed to repeat erroneous ones.”

That’s probably not going to catch on.

Apocryphal or not, it is a good idea to look at the past and try to learn from it. So you don’t keep making the same mistakes. Because we all need to be making new ones.

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How To Avoid Ruining Your Next Production: A Perspective From The Post House

How To Avoid Ruining Your Next Production: A Perspective From The Post House

Dentist: You may experience some slight discomfort

General Custer: Relax. Reinforcements will be here soon.

Director of Photography: Don’t worry. We’ll fix it in post.

If these statements all sound perfectly fine to you, you really need to read this article. And to be honest, we’re going to be mainly concentrating on the third misconception—fixing everything in post.

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Cozmo, The Little Robot "Lost In Reddit," Was Safe With Us The Whole Tim

Cozmo, The Little Robot "Lost In Reddit," Was Safe With Us The Whole Tim

How often have you gone to check Reddit's main page only to come to your senses hours later, wondering where the time went?

Yes, you were lost in Reddit.

Well, tech company Anki teamed up with Weiden + Kennedy Lodge (and a bunch of other people, including us) to help their little robot Cozmo find his way out of Reddit with the input of millions of users.

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Shooting 8K And Ordering Milkshakes: Figuring Out The "Job To Be Done"

Shooting 8K And Ordering Milkshakes: Figuring Out The "Job To Be Done"

A well-known fast food chain wanted to sell more milkshakes. Through extensive surveying they asked their target customers how they could improve their shakes. They made those changes to the recipe, but only saw marginal improvements in sales.

So they hired a team of marketing researchers to figure out why current customers were buying their milkshakes and hopefully discover the key to increasing consumption.

The researchers began by camping out at one of these restaurants for 18 hours a day. They wanted to observe when people were buying the shakes and then hopefully approach them to ask why.

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The Elephant In The Studio: When The Budget Bites Back

The Elephant In The Studio: When The Budget Bites Back

Sumner Redstone knows a little bit about production. His billions in holdings include majority shares in CBS, Viacom, Paramount Pictures, and the National Amusements theater chain with more than 1,500 locations.

That's why we sat up and took notice when we ran across this little quote from him:
"Success is not built on success. It's built on failure. It's built on frustration. Sometimes it's built on catastrophe."

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It's Time We Had That Uncomfortable Talk (Yes, The One About Money)

It's Time We Had That Uncomfortable Talk (Yes, The One About Money)

According to a recent survey by Wells Fargo, money is the last thing that people want to talk about. Their respondents ranked the discussion of death as difficult, but then ranked talking about financial subjects as even more difficult (by 16%).

Which is probably why funeral directors don't make a much as financial advisors.

In our industry, money is an especially dicey subject.

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