A Hard Day's Night: Long Hours In The Production World

A Hard Day's Night: Long Hours In The Production World

Rap star MC Hammer and the director couldn't agree on what they should be shooting. Chris Crever remembers lots of heated discussion while the cast and crew stood around. 

With most of the day gone and much of the video still not shot, the production was showing all the signs of a disaster. But finally, about the time they should have been wrapping, things started coming together. They continued to work shot by shot past midnight. 

At about 2 AM the director called the cast and crew together and told them that they could finish shooting the video if everyone agreed to work all night. 

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The Video Shoot With Very Tiny VIPs: Nintendo Amiibo Character Figures

The Video Shoot With Very Tiny VIPs: Nintendo Amiibo Character Figures

Here at Cine Rent West we're used to working with tight security.

We've had an armed guard stationed at the stage door to make sure nobody got an unauthorized photo of next season's basketball shoe.

We've had agents patrolling the hallways to make sure their celebrity clients were not being "approached."

But we've only had one production that was locked down so tight, there were personnel assigned to keep eyes on the talent every second of the production day.

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Big Time Lacrosse Stars--The Thompson Brothers--Drop In For Nike Photo Shoot

Big Time Lacrosse Stars--The Thompson Brothers--Drop In For Nike Photo Shoot

If you know anything about lacrosse, you have to love the story of the Thompson brothers, Miles and Lyle.

Members of the Onondaga tribe in upstate New York, playing the game invented by Native Americans, they were co-winners of the Tewaaraton Trophy--the Heisman of lacrosse. They each broke the Division I college record for most points scored in a season. Read The New York Times article on their accomplishment.

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Take A Whirlwind Tour Of Our Entire Facility In 45 Seconds

Take A Whirlwind Tour Of Our Entire Facility In 45 Seconds

You know those "express" tours of Italy, where you're expected to absorb 2,700 years of culture in 3 days?

Your tour bus drives once around the Colosseum. You speed through the Sistine Chapel on a Segway. You buzz a Tuscan vineyard in a glass bottom helicopter. And you're back home before you can get jet lag.

These incredibly time-efficient tours were the inspiration for our facility walk-through video.

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