Making A Viral Video: Using Sean Brown's Motorized Precision Camera Robot For Microsoft Surface Studio

Microsoft's new Surface Studio has garnered a lot of buzz online, with the YouTube video having attracted well over 11 million views and more than 153,000 positive ratings (as of this writing).

It's an amazing piece of flexible technology. And getting the stunning close-ups and motion control shots for the video required another amazing piece of flexible technology.

The Microsoft Surface Studio is a sleek, all-in-one computer with some pretty cool functionality. Like the big 28" touchscreen, with 10-point multi-touch, which you can  draw on with a Surface Pen.

It also folds down from the standard desktop configuration into a drafting table configuration--the kind of thing that makes designers very excited.

To get the shots required to show off just how revolutionary this computer is, Amber Geiger Productions booked our soundstage and brought in Sean Brown of Motorized Precision and his 4,000 lb. camera operator named KIRA.

She may be big boned, but she can move the camera like a ballet dancer.

And no, we're not hurting her feelings because KIRA is basically a giant, robotic arm. And if we COULD hurt her feelings, she could toss through the wall like the Incredible Hulk.

Sean has designed KIRA's movement to be pre-programmed through a computer interface, or you can move her in real time using an Xbox controller. Who says all that gaming was a waste of time?

You be the judge. Scroll down to see the finished spot.

Photo credit: Brittany Rediger, Microsoft

Photo credit: Brittany Rediger, Microsoft

Grimm Reality: What To Do When Your Long-Running Gig Ends

Grimm Reality: What To Do When Your Long-Running Gig Ends

According to legend, an ancient Persian king tasked one of his wise men with coming up with a phrase that would make a sad man happy and a happy man sad.

A couple of days later he came back with this: "This too shall pass."

It's the kind of phrase that will get you through that dreaded dental appointment. But also bum you out on day three of your perfect vacation. And it's the sentiment that the 300+ cast and crew have felt in the final season of NBC's Grimm.

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Fight Club Author Chuck Palahniuk Shoots The Kickstarter Video For His Next Movie--And Gets His Money!

Fight Club Author Chuck Palahniuk Shoots The Kickstarter Video For His Next Movie--And Gets His Money!

We cannot promise that your Kickstarter pitch video, shot at Cine Rent West, will earn more than $405,000 in pledges.

We can strongly imply that this will be the case, with lots of knowing winks, nods, and stories like the one you're about to read.

But you will NOT get us to put a $405,000 guarantee in writing.

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Lord Of The Rings: How To Shoot Chroma Without A Green Screen

Lord Of The Rings: How To Shoot Chroma Without A Green Screen

So here's the story.

Droptree was producing a spot for Common Sense Media on a very crazy (sorry) ambitious schedule, which involved shooting sports scenes at three locations in one day.

Here at Cine Rent West they needed to get a shot of a gymnast performing on the rings while trying to talk on his cell phone. The point being--it's not a good idea.

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The Video Shoot With Very Tiny VIPs: Nintendo Amiibo Character Figures

The Video Shoot With Very Tiny VIPs: Nintendo Amiibo Character Figures

Here at Cine Rent West we're used to working with tight security.

We've had an armed guard stationed at the stage door to make sure nobody got an unauthorized photo of next season's basketball shoe.

We've had agents patrolling the hallways to make sure their celebrity clients were not being "approached."

But we've only had one production that was locked down so tight, there were personnel assigned to keep eyes on the talent every second of the production day.

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