Capturing The Speed Of NFL Star JuJu Smith-Schuster For Adidas Football Cleats

Capturing The Speed Of NFL Star JuJu Smith-Schuster For Adidas Football Cleats

Besides having possibly the best name in all of professional football, JuJu Smith-Schuster is extremely fast. Which is what helped him score all those touchdowns in his first year at Pittsburgh, and earn the title of Steelers' Rookie of the Year.

Recently, Mr. Smith-Schuster was at Cine Rent West to shoot a video for the new high speed shoes from Adidas, the Adizero 5-Star Cleats.

According to producer Robin Vada, the concept called for slow motion shots of the football star accelerating, juking, and running between rows of lights on artificial turf.

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Kamp Grizzly Shoots Innovative PSA About Car Accidents Using Cool Stunt Harness

Kamp Grizzly Shoots Innovative PSA About Car Accidents Using Cool Stunt Harness

You know how Ironman will punch a bad guy and the impact of his fist is so forceful, the henchman flies backwards through the air?

Spoiler alert: You can't really punch people that hard. Scenes like that are created by hooking a stuntman to something called a ratchet harness, which yanks him backwards quickly enough to make it look like he's flying through the air.

Sadly, there is a time in real life when people do go flying through the air, much to their harm. And that's in a traffic accident.

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Sol Shoots Music Video For "If You Don't Call" At Cine Rent West

Sol Shoots Music Video For "If You Don't Call" At Cine Rent West

Sol, or as his fans call him, Solzilla, is a Seattle hip-hop star known for his clever lyrics and thoughtful approach.

For example, after graduating from the U of W, he was awarded the Bonderman Fellowship, which allowed him to travel the world, visiting countries like Ethiopia, Uganda, and South Africa.

His album "Yours Truly" rose to #1 on the iTunes Hip-Hop Albums Chart, and landed on Billboard's Heatseekers Chart.

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Small Problems: The Challenge Of Lighting A Miniature Set For A Live Show

Small Problems: The Challenge Of Lighting A Miniature Set For A Live Show

In the recent film "Downsizing," Matt Damon's character seeks to save money and simplify his life by having scientists shrink him down to five inches tall. 

We're here to tell you, it really doesn't work that way.

Having just finished collaborating on the most ambitious project (that we're aware of) involving live talent on a miniature set, we've learned that just shrinking the scale of your production doesn't shrink its complexity.

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Portrait Of The Smiling Old Man: Our Own Art Mystery

Portrait Of The Smiling Old Man: Our Own Art Mystery

When Chris Crever acquired our building in 2001, one of the pieces of equipment he insisted on making part of the deal was an oil painting of a gray bearded man in a straw hat.

The subject is posed with his shirt open, the smoke rising placidly from his pipe, while his eyes and mouth betray the hint of a smile. It’s almost as if he’s hiding a secret.

And in fact he is.

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How We Got Here: A Brief History of Cine Rent West

How We Got Here: A Brief History of Cine Rent West

As of January 8, Chris Crever will have owned the building at 2580 NW Upshur and Cine Rent West for 17 years. (Happy Anniversary to us! We will send ourselves a card.)

In light of that fact and because many people reading this don't know our origin story, we thought we'd give a you a brief history.

Like Hewlett-Packard, we can trace its origins to a garage.

Except our garage was bigger and nicer.

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Five Things We Learned In 2017

Five Things We Learned In 2017

Philosopher George Santayana is famous for saying, “Those who do not learn history are doomed to repeat it.”

Of course, he never actually uttered those words. So maybe we could say, “Those who do not look up George Santayana’s actual quotes are doomed to repeat erroneous ones.”

That’s probably not going to catch on.

Apocryphal or not, it is a good idea to look at the past and try to learn from it. So you don’t keep making the same mistakes. Because we all need to be making new ones.

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How To Avoid Ruining Your Next Production: A Perspective From The Post House

How To Avoid Ruining Your Next Production: A Perspective From The Post House

Dentist: You may experience some slight discomfort

General Custer: Relax. Reinforcements will be here soon.

Director of Photography: Don’t worry. We’ll fix it in post.

If these statements all sound perfectly fine to you, you really need to read this article. And to be honest, we’re going to be mainly concentrating on the third misconception—fixing everything in post.

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