Cozmo, The Little Robot "Lost In Reddit," Was Safe With Us The Whole Tim

Cozmo, The Little Robot "Lost In Reddit," Was Safe With Us The Whole Tim

How often have you gone to check Reddit's main page only to come to your senses hours later, wondering where the time went?

Yes, you were lost in Reddit.

Well, tech company Anki teamed up with Weiden + Kennedy Lodge (and a bunch of other people, including us) to help their little robot Cozmo find his way out of Reddit with the input of millions of users.

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Shooting 8K And Ordering Milkshakes: Figuring Out The "Job To Be Done"

Shooting 8K And Ordering Milkshakes: Figuring Out The "Job To Be Done"

A well-known fast food chain wanted to sell more milkshakes. Through extensive surveying they asked their target customers how they could improve their shakes. They made those changes to the recipe, but only saw marginal improvements in sales.

So they hired a team of marketing researchers to figure out why current customers were buying their milkshakes and hopefully discover the key to increasing consumption.

The researchers began by camping out at one of these restaurants for 18 hours a day. They wanted to observe when people were buying the shakes and then hopefully approach them to ask why.

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The Elephant In The Studio: When The Budget Bites Back

The Elephant In The Studio: When The Budget Bites Back

Sumner Redstone knows a little bit about production. His billions in holdings include majority shares in CBS, Viacom, Paramount Pictures, and the National Amusements theater chain with more than 1,500 locations.

That's why we sat up and took notice when we ran across this little quote from him:
"Success is not built on success. It's built on failure. It's built on frustration. Sometimes it's built on catastrophe."

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It's Who You Know: Why Networking Is Not Optional In This Business

It's Who You Know: Why Networking Is Not Optional In This Business

In 1951, author J.D. Salinger published his novel "The Catcher In The Rye." It was an immediate commercial success and then as it received critical acclaim it became an even bigger commercial success. 

But Salinger soon grew weary of fame. 

Faced with increasing public attention, he retreated to Cornish, NH where he remained in virtual seclusion for the rest of his life.

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It's Time We Had That Uncomfortable Talk (Yes, The One About Money)

It's Time We Had That Uncomfortable Talk (Yes, The One About Money)

According to a recent survey by Wells Fargo, money is the last thing that people want to talk about. Their respondents ranked the discussion of death as difficult, but then ranked talking about financial subjects as even more difficult (by 16%).

Which is probably why funeral directors don't make a much as financial advisors.

In our industry, money is an especially dicey subject.

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Buying Real Estate By The Day: How To Choose The Right Location

Buying Real Estate By The Day: How To Choose The Right Location

We're not the first to observe that finding the right location for a production is like shopping for real estate. And being a good location scout/manager is a lot like being a good real estate agent. 

Feature film location manager Payton Dunham gives a great example of this comparison when he describes hunting for a principal house location with a director. Of course, the first property they looked at was perfect, but the director just couldn't commit to it. Weeks later, as the search became more frantic, Dunham took him past that first house again. 

"This is it!" said the director. 

"By this time," says Dunham, "he'd looked at so many that he'd forgotten it." 

Many real estate agents can probably relate.

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Making A Viral Video: Using Sean Brown's Motorized Precision Camera Robot For Microsoft Surface Studio

Making A Viral Video: Using Sean Brown's Motorized Precision Camera Robot For Microsoft Surface Studio

The Microsoft Surface Studio is a sleek, all-in-one computer with some pretty cool functionality.

To get the shots required to show off just how revolutionary this computer is, Amber Geiger Productions booked our soundstage and brought in Sean Brown of Motorized Precision and his 4,000 lb. camera operator named KIRA.

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