Old Spice Man Gives 7 Billion Gifts

Can the generosity of the Old Spice Man be contained in the 5,180 square feet (not counting the shop and loading bay) of our facility?

Yes, but just barely.

During the recent “Old Spice MANta Claus” shoot, the first man of fragrance (played by Isaiah Mustafa) gave away gifts to 7 billion people, forcing us to occasionally open the side doors to make room for his vast magnanimity. Wieden+Kennedy produced a series of 36 holiday-themed YouTube videos for client Old Spice in which the-man-in-the towel gifted various groups and individuals.

Sometimes funny, sometimes touching, but always in the best taste. See below for a few examples. (Scroll completely to the bottom for a major spoiler.)

Funny.

Touching.

Respectful of the elderly.

See the entire series here.

And now the promised spoiler. DO NOT CONTINUE READING IF YOU THINK OLD SPICE MAN WAS REALLY IN A COZY LOG CABIN.

The whole thing was really shot on a set in our studio.

You can also see that the wood stove pipe doesn’t even go through the roof.