Who is Fred Meyer, anyway?

In 1908, at the age of 22, Frederick Grubmeyer, moved to Portland and started selling coffee from a horse drawn cart to workers at farm and lumber camps.  Fourteen years later, he opened the first Fred Meyer store in downtown Portland at the corner of SW 5th and Yamhill.  His vision was to offer Customers (he always considered them as proper nouns) more reasons to shop at his store.  Before this “one stop shopping” mentality, Customers had to visit specialty stores (butcher, pharmacy, bakery, etc.) to meet all of their shopping needs.

At the age of 92, Mr. Meyer passed away, but before he did, he got into the fine jewelry business with Fred Meyer Jewelers.  Currently, with 375 locations, you’ll find Fred Meyer Jewelers in malls, select Fred Meyer stores, select Kroger Marketplace stores, and online, continuing to offer the ultimate in convenience, quality, value and customer service.

Last week, CB&S Advertising visited the studio shooting for Fred Meyer Jewelers.